Business Advice

Your Recession-Proof Checklist

It’s easy to forget that the 2008-2009 recession was just a decade ago. Today, the national unemployment in the United States sits at just 3.7% percent — a far cry from the record high 10% hit in 2009. Although there is no stock-buying mania on Main Street like there was in 1999, and no economic […]

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How Small Business Should Think About Financing in 2019

It’s no secret that over half of small businesses close their doors within the first five years. One of the critical problems that often occur has little to do with the innovation, ingenuity, or work ethic of the small business owners themselves, but rather the lack of access to sufficient capital to cover the ebbs […]

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Win-win internships

Successful internship programs aren’t just for big employers with sprawling HR departments. In fact, internships present advantages that are skewed specifically for small businesses. That’s not to say they’re ideal for every small business. Generally, they’re not. Most notably, if your business is organized as a sole proprietorship, neither you nor the intern will likely […]

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Stay in the safe zone when interviewing for a new position

As a small business owner, you’re accustomed to wearing lots of hats—probably including human resources manager. In the absence of a dedicated and trained in-house HR professional, you may find yourself interviewing job seekers—either in person, by phone or in an electronic format. Before you interview a job candidate, it’s a good idea to have […]

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Tips for optimizing mentor relationships

You probably had a mentor at some point in your career. If you run a small business, you may have one now. Someone you turn to for advice. Or a trusted sounding board. And while the benefits of having a mentor involve soaking up knowledge from someone more experienced, the benefits of being a mentor […]

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Should you lease or buy equipment

No matter what category of commerce you’re engaged in, your small business almost certainly uses some kind of expensive equipment. Think manufacturing equipment. Specialized tools. Computers and peripherals. Vehicles. Accounting for the cost of these machines raises a complex series of questions. But one of the top priorities is deciding initially whether to buy or […]

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3 Signs It’s Time to Expand Your Business

So you’ve built yourself a decent business. Maybe you have pretty steady cash flow, a strong consumer base, and a nice office. This moment is crucial for your business because it presents you with a dilemma: do you keep things the way they are or try to expand? “Complacency can be the single most dangerous […]

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Guerilla PR and marketing tactics

If your small business sells to the public, or even a defined segment of Consumers, consider adding guerilla tactics to your communications mix. Guerilla marketing and public relations (PR) tactics are a great way to get your business noticed using non-standard techniques. The name derives from a type of warfare in which insurgents break established […]

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Make the most of vendor relationships

Even if you’re in the smallest of small businesses (typically a sole proprietorship), you almost certainly rely on one or more vendors. A software consultant, an office supply contact, or maybe a strategy guru or even a freelancer in your field to whom you send overflow work. And if you have employees and a dedicated […]

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Customer satisfaction pays

If you’re in business, you’re in sales. And as anyone who’s ever gone through sales training will affirm, selling is inextricably linked to Customer Satisfaction. This intuitive universal truth is supported statistically, in study after study. And it applies to small businesses as well as large multinationals—in both the retail and the B2B space. As […]

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